Renault: the Unstoppable Brand

Renault has always been an automaker and a brand in tune with its times. It has built up its reputation since 1898 through innovative technology, a broad product line-up and racing wins. Today, Suhail Bahwan Automobiles, Renault’s authorised dealers in Oman, would like to ensure that Renault’s heritage and experience trickles down to the customers here. More importantly, they would take advantage of the knowledge that a brand has through selling over 80mn vehicles from 1945 to 2009. This year till date SBA has achieved the distinction of being the No.1 Renault dealer in sales in the GCC region. SBA increased the sales of Renault vehicles in Oman by a whopping 172 per cent over 2008 (YTD)! One recent customer, who was one in this huge jump added, “When I heard three of my friends who went and bought the same car – the Logan – I went to see it in the showroom. Only then did I realise it value: Airbags, huge boot, Blaupunkt CD player with four speakers, and more for just RO3,950! I immediately got one for my family.”

In Oman, Suhail Bahwan Automobiles are the exclusive dealers for all Renault vehicles and are responsible for growth of the brand in the Sultanate. “Renault has come a long way and is surely getting noticed in the region. With its exciting range, Renault is growing to be a more sought after vehicle for people here in Oman,” stated a senior spokesperson at Suhail Bahwan Automobiles.

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Renault engineers have, in particular, drawn on their expertise to design product offering unrivalled by any other brand. The French car manufacturer has encompassed every aspect of making a car as great as it can be. Renault focused on the importance of aspects such as safety, style, performance, value and reliability. No less important is the heritage behind Renault. 

The Renault principle of safety is outlined in four basic points: Prevent, correct, protect and educate. Prevent risks to stay in control. Renault provides equipment that performs auxiliary tasks automatically to promote the responsibility of drivers by warning them when they are not in a position to control their vehicle or when they put themselves in a position of potential danger. For example, the visual and audible seatbelt reminders and tyre pressure monitoring. The inherent handling and braking qualities of a vehicle are fundamental factors of its overall dynamic, active safety and accident avoidance performance. Moreover, there is no other brand that has been awarded a Five-star, Euro-NCAP rating to 11 models. 

Renault has an impressive model range to choose from. With models such as the Logan, Symbol, Megane, Safrane and Koleos – their first 4WD. One of the long time Renault customers, Ahmed al Balushi said, “I have been a regular customer of the Renault for a couple of years. Because I know that European cars offer safety, and Renault embodies this aspect very well. In fact this is my third car, and so I decided to pick up their new and first 4WD the Koleos.” With the exciting range and GetMore proposition, Renault is proving to be a much sought after brand in Oman.  

Performance of a vehicle has always been of key importance to a discerning customer. Renault boasts high performance parameters for each model compared to each model’s class. Renault won over a 100 Formula 1 races between 1979 and now – one of the best achievers in the motorsports arena. In order to make this category accessible to as wide a range of drivers as possible, Renault Sport Technologies has designed versatile products in the form of the Clio RS PH II. The RS is an example of the performance technology available at SBA.

Today, Renault sports a classy range of vehicles of which the best sellers are Logan, Safrane and Koleos. The Renault Safrane, which promises stress-free motoring and is sought by customers who love to sport lifestyle sedans. The Renault Safrane, since its launch, earlier this year and offers an exclusive driving experience thanks to its cutting-edge engine electronic controls. The 2.3-litre, V6 variant comes fully equipped with technology for superior performance and to ensure that the driver has complete control over the vehicle’s manoeuvres in any condition. A finely-tuned suspension system facilitates dynamic driving, which fully caters to the driver’s intentions. Another loyal customer, Al Farsi, said, “I’ve seen many cars with same kind of safety features, but the price they were selling at was very high. But then I found Renault, a great, safe car that offers everything the ‘big’ cars do at a fraction of the price.” Every Renault comes with active and passive safety equipment is impressive throughout and includes ABS with Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA), on top of ESC and no less than six airbags – including side and curtain - which are controlled through sensors located in the seatbelts and elsewhere in the cabin. These are programmed to take into account the nature of any impact and the condition of the driver and occupants.  

Meanwhile, the Logan is a pleasure to drive in all circumstances therefore; those getting behind the wheel will certainly appreciate the improvements made to this latest offering from the French automotive giant. With a new driver's seat adjustment control, the fitment of a comma-type central rear headrest and large format door mirrors improving rear visibility, it is clearly evident that ergonomics have been given key consideration. The Logan’s ‘big on space, low on cost’ concept does not stop here. The Logan’s carefully designed structure also provides ample of trunk space suitable for ones everyday use. 

Due to its unique design, the Koleos serves its purpose as an all-rounder. One of the Koleo’s key features is its spacious cabin which allows comfort for both the driver and passenger. The ability to deliver plenty of leg room for seating as a result of its unique MPV design allows one to enjoy the comforts of either daily or leisurely travel. The Koleo’s unique MPV style and split-opening tailgate facilitates easy loading, with the use of an easy-fold function. A key function of the Koleos is its speed and power. With a six speed manual box enabling the driver to have full control, an excellent ground clearance, approach and departure angles and automatic Hill-Start Assist function (HSA), driving anywhere is made easy and possible.  As for Renault’s reputation for ensuring that safety measures are paramount through the implementation of top-level active and passive safety equipment and technological enhancements, the Renault Koleos is a 4WD worth owning. 

Unlike many other brands Renault vehicles offer a service interval of 10,000 Kms. This by far is an important factor when looking into the finances of buying a family car. 

Suhail Bahwan Automobiles LLC is committed to supporting Renault’s growth in the Sultanate through major emphasis on customer satisfaction and by providing world-class after-sales services in Oman, 98 per cent parts availability and dedicated service and after-sales staff. With a national network of more than 20 Showrooms, Service Centres and Parts outlets, Suhail Bahwan Automobiles has further built upon its legacy of trust, excellent customer service and providing value for money to each of its customers. For more information, one can visit Renault Showroom in Qurum.